In keeping with Cadence’s innovative spirit, West Office employed creative media techniques for the company’s new lobby to showcase its achievements, acknowledge its customers, and honor its employees. A collaborative effort with architects RMW resulted in a seamless integration of exhibits into the overall architecture. The exhibition, “Living the Brand,” features a curved interactive table with flowing, down-projected words and images, as well as a large monitor that glides along a 12-foot rail, triggering videos about Cadence offices around the world. Colorful fabric background prints and glowing backlit graphics also bring the lobby to life. Working closely with the Cadence marketing team, the exhibits became an important expression of their new branding direction.