One of the most fascinating corporate archives in the world is celebrated in Levi Strauss & Co.’s The Vault, located in the lobby of its San Francisco headquarters. For our third project with Levi’s, West Office designed innovative displays and exhibits that showcase the company’s remarkable collection of historic clothing, photographs, films, posters, advertising materials and artifacts—some dating back to the mid-1800s.
Exhibits challenge visitors to date a 501® jean, invite them to take a photo in front of a giant glowing Levi’s button, and browse through a revolving closet of historic clothing. But The Vault is not just for the visiting public. The company’s designers also use the archives for inspiration and new product ideas.